FLORA redefines what it means to be an eyebrow brand by blending a rich history with global expertise. Through our sister brand, Brow Arc Salons, we’ve built a community of over 100 talented threaders from around the world, each contributing to the artistry that sets us apart. With 16 years of brow styling experience, we’ve mastered the craft of creating stunning looks using just two essentials: our innovative brow powder and brow gel.

Rooted in tradition and enhanced by modern techniques, FLORA draws inspiration from henna brows, an ancient Egyptian practice, and brow lamination, a trend born in Russia. These iconic styles, once exclusive to salons, are now yours to create at home with our expertly designed products.

FLORA is more than a brand—it’s a culture, a celebration of beauty, and a luxurious extension of our Brow Arc salon experience. Wherever you are in the U.S., we’re here to help you achieve effortlessly flawless brows, bringing professional-quality results straight to your door.