Welcome to FLORA, where beauty blooms and confidence shines.

We’re so excited to have you here! At FLORA, we believe everyone deserves to feel stunning—and we’re here to make it happen.

With over 16 years of brow expertise through our sister brand, Brow Arc Salons, we’ve mastered the art of flawless arches. With 26+ locations across California, Florida, Colorado, and Washington, Brow Arc has been shaping brows and boosting confidence for years.

But here’s the game-changer: we wanted to bring that same magic to you, no salon visits needed. Enter FLORA—a vegan, cruelty-free makeup brand designed to make perfect brows accessible from the comfort of your home, anywhere in the U.S.

FLORA’s story is rooted in family and innovation. Brow Arc’s founder, Frozan Amiri, paved the way with her visionary approach to beauty. Inspired by her mother’s entrepreneurial spirit, her daughter, Flora, created FLORA—a brand that redefines luxury, convenience, and confidence in beauty.

We’re thrilled to welcome you to the FLORA family. Thank you for trusting us with your beauty journey. Let’s get those brows on point and make every day a good brow day.

Your new beauty obsession starts here. 💖